Data, Information and Knowledge

Data, Information and Knowledge.

  • Data: Data are raw facts and figures that on their own have no meaning, (until given context). Examples of this can be: Alphanumeric characters. i.e. text, numbers, symbols. (yes,no,yes,no data sets have any meaning until they are given a context and processed into a usable form).
  • Information: Data that has been processed within a context to give it meaning, or data that has been processed into a form that gives it meaning. Examples: yes,no,yes,no --> Responses to the market research question--> "would you buy brand x at price y". 
  • Knowledge: Knowledge workers have specialist knowledge that makes them "experts".  
-Based on formal and informal rules they have learned through training and experience. 

-Examples include: doctors, managers, librarians, scientists e.c.t. 

Information=Data+Context+Meaning   
                                \__Processing__/  


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